Binatone Marks 40 Years Of Appliances Business In Africa, Celebrates With A Free Gift Campaign

Globally renowned appliances and electrical goods brand Binatone, celebrated its 40th anniversary of operations in Africa in December 2014, by offering free gifts with every Binatone purchase.

The move ensured that its customers could enjoy their favourite Binatone product with an added benefit to the purchase. “It’s all a part of our promise to offer our customers quality, durability, affordability and customer-centric innovations.” The Group Managing Director and Global Chief Executive Officer of Binatone, Sunil Lalvani told journalists in Accra at the launch of the 40th Anniversary celebrations.

He was quick to add that the hundreds of Binatone retail and wholesale partners in Ghana and Nigeria would all be part of the promotion, offering the free gifts.

"Binatone came into existence in 1958 in the United Kingdom as a result of our desire to meet the modern lifestyle needs of customers, and offer them products of value. That will never change", Mr. Lalvani continued.

With operations in more than 20 countries in Africa alone, Binatone, he noted, was truly a global brand, which combines latest manufacturing technologies, modern designs and cutting-edge technologies to touch millions of lives through their products.